Fashionable SMS fundraising
Howard Lake | 25 July 2007 | Blogs
I originally mentioned this on livinginadigitalworld.com a couple of months back, but it’s such a fun idea that I thought it worth mentioning here too.
Reactee is a great online t-shirt site which not only offers shoppers the opportunity to share their views on any subject that takes their fancy through a personalised t-shirt – but takes t-shirt communication to a completely new level by creating clothing that “texts back”.
Every Reactee t-shirt displays the wearer’s personal slogan plus a keyword and SMS shortcode. Anyone interested in knowing more about the slogan – or the wearer – can text-in the keyword and will automatically receive a response set by the wearer. The responses can be updated as often as the wearer wants, and they receive a notification each time someone texts their t-shirt.
So far, Reactee t-shirt wearers apparently range from those just looking for a personal response (“Am I hot?” seems quite popular) to those wanting to raise awareness of charities or political campaigns. One young Democrat has created an “Obama for President” t-shirt and updates her text response each week with a new reason to support him.
Seems like there could be real potential for charities with their own shortcode services already in-place to replicate the idea in support of their own campaigning or fundraising.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.