Great nonprofit online advertising

Howard Lake | 29 July 2007 | Blogs

• Tagged with:
• Digital

In preparation for a recent digital planning day with one of our charity clients, I was chatting with Rik Haslam (our digital creative director) about some of his favourite examples of nonprofit online advertising from around the world.

He came-up with a range of great ads showing just what can be achieved when you really think creatively about the brief – so I thought I’d share a few of them here (just click on each to see the ad in a new window):

Aware lets you ‘re-touch’ a child’s bruises with your mouse to raise awareness of the level of domestic violence that goes unreported.

The Friends anti-bullying campaign illustrates in a wonderfully simple way just what bullying makes children feel like.

Click on the shaker to mix your own road crash cocktail in this anti drink-drive ad.

Finally, not for a nonprofit but a great example of just how much you can pack-in to an online ad – and one that always makes me smile. Type-in your name, turn on your speakers, and enjoy.

• A digital idea for legacy fundraisers? (31 July 2007)
  
• Telegraph Advert (6 August 2007)
  
• Kiva – an example of online fundraising at its best (9 August 2007)
  

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.