Most donors don't want pens in packs
Howard Lake | 29 November 2007 | News
Almost 90 per cent of donors think that money spent on gifts in charity direct mail packs could be better spent on the charity’s cause and 70 per cent think gifts are used to make potential donors feel guilty about getting something for nothing.
This was just one of the findings from research by the FundRaising Standards Board in its report ‘Signed, Sealed and Delivered’. More than 2000 members of the public and charity supporters took part in the survey into people’s perceptions of charity direct mail which was carried out on two parts.
The report also revealed that the public wants more say in their relationships with charity. More than three quarters of regular givers want some say in how often charities contact them and almost the same number don’t want charities to swap mail lists with others.
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However, although people don’t think charities should exaggerate their message, they are less worried about the use of shocking or distressing images.
This research will feed into the new code of practice on direct marketing which is being developed by the Institute of Fundraising.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.