Virtual Promise 2006: is all fair in small, medium and large e-fundraising?
Howard Lake | 29 October 2007 | News
It’s a common and understandable belief that the large charities fare best from fundraising on the Internet. This second analysis of Virtual Promise 2006 by Sarah Hughes takes a look at whether that holds true.
In her second analysis for UK Fundraising of the latest Virtual Promise report benchmarking charities’ use of the Internet, Sarah Hughes looks at how far ahead of smaller charities the larger charities are in terms of online fundraising.
She reveals that it’s not just a case of having a bigger budget or more staff than smaller organisations. Sometimes it can simply because the bigger charities are more likely to solicit and accept donations online, and they are more likely to offer a range of ways to give to and support the charity online.
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Once again Sarah Hughes has waded through the extensive data gathered by nfpSynergy in its latest report and synthesised key findings on online fundraising for UK Fundraising’s readers.
The report is available in PDF/Adobe Acrobat format (56 Kb).
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.