Conference on fundraising analysis, research & web analytics announced

Howard Lake | 5 September 2007 | News

• Tagged with:
• analytics
• data
• Technology
• Training

The Institute of Fundraising’s Analysis in Fundraising special interest group is holding its first “Insight conference” at the NCVO on 27 September. The event, which offers two streams on web analytics and ‘classic’ fundraising analytics, is aimed at “anyone at any level for whom fundraising analysis, research, the web and insight are important”.

All sessions are approximately one-hour each, with time for questions and answers.

The classic analysis stream features:

* Presentation & case study: What is the value of your marketing analyst? (Pippa Carte, Director of Supporter Relationship Management & Andrew Lockett, Head of Marketing Insight, WWF, Kerry Mosgurio Director of Fundraising & Nick Mason Marketing Database Manager, Amnesty UK)

* Insight Management: The Emperor’s new clothes or the clothes of the new Emperor? (Leslie Sopp, Head of Research, Age Concern)

* Skills: ‘We’re in’ to Analysis! – analytical applications for fundraising in Oxfam (James Terry, Oxfam & Janet Snedden, Talking Numbers)

The web analytics stream covers:

* Introduction: A brief history of web stats (Bertie Bosrédon, Analysis in Fundraising Special Interest Group new media expert)

* Keynote Case study: Social Network Fundraising and YouTube (Martin Gill, Head of New Media, Comic Relief & Philip King, CEO Artez Interactive, Toronto, Canada)

* Case study: The British Red Cross (Dorothea Arndt, Head of New Media, British Red Cross)

* Case study: Impact of traffic reports on strategy at Breast Cancer Care (Bertie Bosrédon, Head of New Media, Breast Cancer Care)

* International Technorati: The impact of Web 2.0 on web analytics (Steve Bridger, Social Media Strategist at nfp 2.0)

* Web analytics system demonstration: Hitwise (Anton Grutzmacher, Director of Account Management, Hitwise UK)

At the end of the conference there will be a panel session with case studies and audience questions and participation on “Integrating On and Off Line: the final frontier”. It will be chaired by Scott Logie, Occam Direct Marketing, with Nigel Magson, Talking Numbers & Vice Chair Analysis in Fundraising SIG, and Bertie Bosrédon, Head of New Media Brest Cancer Care.

John Sauvé-Rodd, Chair of the Analysis in Fundraising Special Interest Group, will end the day with a closing plenary on ‘Education, education, education!’.

The event costs £50 for any Institute of Fundraising individual member regardless of non-profit or supplier status, £70 for any other non-profit employee who is not an individual Institute member, and £90 for suppliers (with suppliers being limited to 20/100 seats).

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.