Help the Aged selects Experian for data quality drive
Howard Lake | 15 June 2006 | News
Help the Aged has appointed Experian, the global information solutions company, in a drive to improve the quality of its donor data.
With 26 per cent of Help the Aged’s income coming from donations and gifts made by the public, the charity will use a range of data integrity services from Experian’s Marketing Services division to ensure that the data used for its direct mail fundraising campaigns is kept accurate and up-to-date.
Louise Miller, Database Marketing Manager for Help the Aged, stated: “By working with Experian, we can now protect our most important direct marketing asset – our data. At a time when competition between charities for the public’s support has intensified, it is essential that we stay in touch with our donors. By improving the accuracy of our marketing database, we will now be able to communicate far more effectively with a greater number of our donors and reduce the mailing costs from our fundraising activities.”
Advertisement
Related posts
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.