Bill Bailey makes online appeal to rescue dancing bears in India
Howard Lake | 18 July 2007 | News
Comedian and musician Bill Bailey has made an appeal to help end the suffering of dancing bears in India. The fundraising appeal is being shown on the website of the Sussex-based International Animal Rescue (IAR).
Bailey witnessed the suffering of the bears when he visited India with IAR in November 2005. He subsequently agreed to become the charity’s patron to help raise the profile of its work.
The charity has thanked him for giving his time to film the appeal.
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Carrie Colliss, IAR’s Development Director, explained how the charity planned to use the advert which includes some harrowing images. “The ad is intended primarily as an online appeal”, she said, “because our budgets are tight, but we also have the opportunity to screen it in some cinemas free of charge. However the web is the only way to spread the word about the bears’ plight right across the globe.
“We will be using the appeal in our online marketing and sending it to supporters to forward on to friends and colleagues. The aim is to reach people the world over, recruiting new support and raising funds to help the bears.
The film was produced by independent TV production company Broad Grin Productions. IAR expressed their thanks to Bill Bailey for giving up his free time to film the appeal which will bring an end to the suffering of India’s dancing bears even closer.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.