Christian Aid uses affiliate marketing to promote Present Aid
Howard Lake | 6 February 2007 | News
Christian Aid has partnered with online affiliate network Affiliate Network to drive sales at its Present Aid gift website. The charity is offering 12% sales commission on products sold via affiliate partners’ websites.
Present Aid offers over 30 fun and unusual virtual gift ideas such as bicycles, goats and ducks. The income from each gift sale is credited to one of the following funds:
* Agriculture and livestock
* Emergency and disaster preparedness
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* Healthcare including HIV/Aids
* Power & energy
* Training and education
* Water and environment
Christian Aid offers a tiered commission structure for sales generated by affiliates:
Tier 1: 0 – 24 sales per month – 8%
Tier 2: 25 – 39 sales per month – 10%
Tier 3: 40 + sales per month – 12%
In common with other online affiliate marketing by charities Christian Aid offers a 30 day cookie period, meaning that affiliates can be credited with purchases made up to a month after the visit to their website.
- UK Fundraising offers free toolbar (7 February 2007)
- CAF adds links on news releases to social media sites (13 February 2007)
- Action Aid launches online community for its volunteer fundraisers (14 February 2007)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.