#FirstFiver: how charities responded to a simple fundraising idea
Howard Lake | 27 September 2016 | News
The #firstfiver campaign started by John Thompson to encourage people to donate their first new polymer £5 note to charity still has momentum. Madeleine Sugden reports on how it has developed, and how charities and individuals have responded to the opportunity.
She adds that there is still time to join in. Many people have not yet seen their first new fiver so, unusually, this viral campaign is proving to have some longevity.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.