DMA announces new committee to promote responsible marketing
Melanie May | 7 September 2016 | News
The DMA has launched The Responsible Marketing Committee to set out its policies on the responsibilities of marketers and to define what constitutes responsible behaviour.
The committee will be chaired by Skip Fidura, client services director at dotmailer and DMA Board Member. Other members of the committee include managing director at Bow & Arrow Andy Grant, chair of the Direct Marketing Commission George Kidd, MD at Governor Technology and Founder & MD at Optanon Gilbert Hill, CEO at emocial Jacques Prothon, head of innovation at Future Foundation Josh McBain, partner at Osborne Clarke Nick Johnson, deliverability and compliance director at RedEye Tim Roe, as well as the DMA’s head of preference services, compliance and legal John Mitchison and MD Rachel Aldighieri.
The new committee will also be the custodians of The DMA Code, to ensure that it remains fit for purpose to protect the long-term health of the marketing industry amidst changing customer views and societal expectations around its core principles.
As part of the Responsible Marketing Committee’s remit, it will also collaborate with the IDM to ensure responsible marketing is the foundation of all relevant course curricula. It will also be the focus of managing the DMA relationship with the Direct Marketing Commission and working together on the evolution of the Code to ensure it is robust and enforceable. The committee will also take on the responsibilities of the Governance Committee, which was disbanded earlier in the year.
Fidura said:
“In an ever-changing marketing landscape, it is more important than ever that we are able to identify the areas where marketing practice may be at odds with societal norms and expectations. This new committee takes Responsible Marketing as not just a name, but as the core of everything we do.
Whether it is identifying potential risks, offering guidance or setting policy, we will work with the DMA group, regulators and the industry as a whole to establish the DMA’s position on the responsibilities of marketers and define what constitutes responsible behaviour.”
Advertisement
Related posts
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.