Shop Good told by DEC to remove its name from website
Howard Lake | 12 December 2002 | News
Third Sector reports that the Disasters Emergency Committee (DEC) has instructed online shopping portal Shop Good to remove its name from the site because it said it had not given it its permission to use it in relation to fundraising.
Shop Good’s site claimed that it would donate the 15% commission it received from online purchases made at sites such as Boots, Homebase and Dixons. It added that it could help raise £1 million for the umbrella aid body.
Shop Good’s Kevin Shea could not verify that appropriate consent had been given, so withdrew the references and banner ad mentioning DEC from the site.
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Commercial companies are of course required to seek the written permission of a charity before they can announce that they will fundraise for them. Third Sector points out that charities that find their names being used without their permission “can take court action to obtain and injunction under section 52 of the Charities Act 1992”.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.