Awards announced for schoolchildren's best direct marketing campaign for a charity
Howard Lake | 2 June 2006 | News
The response to the first year of the Direct Marketing Association’s Young Direct Marketing Awards has been pronounced a resounding success, with entries from over 180 teams of school children from across the UK,
The Awards are running in conjunction with three national charities: The Woodland Trust, PDSA and Macmillan Cancer Support. Children from Years 7 to 10 have been invited to devise a direct marketing campaign for one of the three charities, including the design of a piece of direct mail to tie in with their campaign. The winning campaign for each charity will be made a reality and executed in the school’s region. The awards promote key national curriculum objectives across all four years, fostering creativity in the use of language and design and providing practical experience in planning a business campaign and understanding the principles behind marketing.
Judging took place on 2 June 2006, with the regional awards ceremonies taking place throughout June. The grand final will be held on 30 June at the Magic Circle Headquarters in London. The Direct Marketing Association enlisted some key industry players to form the judging panel including Arc’s creative directors, Aaron Martin and Gary Munns, the direct marketing managers from each charity involved and Heather Westgate, managing director, TDA and chair of the 2006 DMA Awards.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.