Four beers to raise funds to mark First World War centenary
Howard Lake | 20 May 2016 | News
First World War centenary commemorations will be funded in part by the sale of four new beers, each commemorating the men of local regiments.
Backed by The North East War Memorials Project and the Royal British Legion, the volunteer-run fundraising campaign is working with Hadrian Border Brewery to commemorate the Tyneside Scottish, Tyneside Irish, Newcastle Commercials and the Durham Light Infantry. All profits form the sales of the beers will be used in the North East of England to help fund some of the commemoration events that will mark the centenary in 2018 of the end of the First World War.
Gift packs are on sale including a specially designed glass and bottles of the beer, as are cases of 12 x 500 ml bottles.
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There are also sets of four beer mats, one for each battalion costing £2.
The main event in 2018 will be the Poppy Luminaire. The plan is for this to bring together all the service charities, military bands and local choirs for one event, with poppies cascading from the Tyne Bridge.
Commemorative labels
Each bottle label has the wording:
“Help the North East Community commemorate the centenary years of WW1 by remembering the bravery and sacrifice of all our famous locally raised regiments “Raise Your Glass to Honour Them” and by doing so you are contributing to the commemorations events being planned for 2018”.
The beers
Newcastle Commercials, a brown ale;
Tyneside Scottish, an amber coloured ale;
Tyneside Irish, a dry dark and rich stout, and
Durham Light Infantry, a pale ale.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.