Beer created to raise funds for Eastbourne pier fund

Howard Lake | 29 August 2014 | News

• Tagged with:
• alcohol
• corporate

A new beer has been created to help raise funds following the damage caused by fire on 30 July to Eastbourne’s Pier.

The Longman Brewery will donate all profits from the sale of Craft Pier, to the Eastbourne Pier Benevolent Fund, which was established to support businesses that have been affected by the blaze. The brewery will donate up to £10,000. It is working in partnership with Eastbourne’s Curious Beer Club.

The brewery is based in Litlington, just outside Eastbourne, which is where the company’s senior managers grew up.

Craft Pier is in fact a variation on the brewery’s flagship Long Blonde beer, to which they have added a few extra ingredients including Phoenix Hops.

The fundraising campaign is also being assisted by local drinks distributor H. T. White, which is helping to ensure the beer reaches a wide audience.

Jamie Simm, head brewer at the Long Man Brewery, said:

“Everyone connected to Eastbourne felt the pain of seeing a fundamental part of our heritage go up in smoke. The Curious Beer Club came to us with an idea and we immediately wanted to help.”

Well done @longmanbrewery for raising money for @EBpier with their new Craft Pier beer. http://t.co/7AsXz15Rjw pic.twitter.com/TQW0pddeDn

— KeeptheBeachyHeadLig (@KeeptheStripes) August 24, 2014

• The Famous Grouse raises £600k for RSPB (27 January 2017)
  
• Sales of Seafarers Ale raise further £39,000 for Seafarers UK (16 February 2017)
  
• Brewdog’s climate change beer to raise funds for 10:10 (29 November 2017)
  

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.