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Beer created to raise funds for Eastbourne pier fund

Howard Lake | 29 August 2014 | News

A new beer has been created to help raise funds following the damage caused by fire on 30 July to Eastbourne’s Pier.
The Longman Brewery will donate all profits from the sale of Craft Pier, to the Eastbourne Pier Benevolent Fund, which was established to support businesses that have been affected by the blaze. The brewery will donate up to £10,000. It is working in partnership with Eastbourne’s Curious Beer Club.
The brewery is based in Litlington, just outside Eastbourne, which is where the company’s senior managers grew up.
Craft Pier is in fact a variation on the brewery’s flagship Long Blonde beer, to which they have added a few extra ingredients including Phoenix Hops.
The fundraising campaign is also being assisted by local drinks distributor H. T. White, which is helping to ensure the beer reaches a wide audience.
Jamie Simm, head brewer at the Long Man Brewery, said:

“Everyone connected to Eastbourne felt the pain of seeing a fundamental part of our heritage go up in smoke. The Curious Beer Club came to us with an idea and we immediately wanted to help.”

 

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