GOOD Agency to be lead fundraising agency for Dogs Trust
Howard Lake | 27 April 2016 | News
Dogs Trust has appointed GOOD Agency as its lead fundraising agency. It will help the charity improve and develop its fundraising activity across all channels including TV, radio, online and digital.
It will also work alongside Dogs Trust’s media planning and buying and data analysis agencies.
The account was previously held by Kittcatt Nohr Digitas. GOOD Agency won the account in a competitive pitch.
Dogs Trust is the UK’s largest dog welfare charity, looking after and rehoming dogs across a network of 21 rehoming centres in UK and Ireland.
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Nick Daniel, Marketing Director at Dogs Trust said:
“With the challenges facing the sector, GOOD Agency absolutely shone out as the best agency to help us respond. They completely got us and most importantly, dogs.”
Chris Norman, Strategy Director at GOOD Agency said:
“From the moment we received the brief the whole agency wanted to work on it. We are thrilled to be helping such an iconic brand achieve ambitious goals and help ensure all dogs in the UK are treated with love and respect”.
Dogs Trust’s latest TV advert, Someone Special, aired in February:
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.