MedicAlert's IT Appeal raises £123,000 in five months
Howard Lake | 20 December 2003 | News
MedicAlert’s appeal for a new IT system has exceeded its £71,000 target and achieved an 8.5% response rate.
MedicAlert provides a life-saving identification system for people with hidden medical conditions and life-threatening allergies, and needed £200,000 to develop and install a new system to help improve services to their 235,000 members.
Working with agency Cascaid, the charity sent a cash appeal to 84,000 members, some of whom had made charitable donations in the past to the charity. The appeal’s theme was ‘because we care’ and emphasised the organisation’s charitable status.
MedicAlert’s last appeal in 1999/2000 was conducted in-house by the charity but received only £23,850.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.