CAF Donate raises £50m for charity in under two years
Melanie May | 4 March 2016 | News
An online donation-processing platform launched less than two years ago by the Charities Aid Foundation to support small and medium sized charities has raised more than £50 million so far.
CAF Donate launched in June 2014 to help charities struggling to afford to offer direct debit donations. More than 2,300 charities now use the platform, which also enables them to set up online fundraising pages and process telephone and postal payments without having to pay a fixed cost.
Figures from the Charities Aid Foundation show:
- CAF Donate has now processed £51.4million in donations;
- 4m direct debit donations have been made since January 2013, with more than 180,000 one-off donations made via card, PayPal and CAF Account, and CAF Charity Vouchers & Cards – of these, 130,000 were made by card and PayPal;
- The average one-off donation made on a card via CAF Donate is £100;
- CAF Donate’s typical customers are small to medium charities in the the education, health and the religious sectors.
Julie Simpson, product manager for charities at CAF, said:
“We launched CAF Donate to support smaller charities that were being priced out of being able to accept online and direct debit transactions. It is fantastic to see that so many charities are benefiting from the service which has enabled them to accept tens of millions in donations which they might otherwise have missed out on.”
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Porchlight (pictured) has been using CAF Donate since it launched. Cathy Hole, Porchlight fundraising support officer said:
“It is important that we continue to stay connected to the ways our supporters give. When CAF Donate launched it suited our online giving needs. Being able to process donations that come in by post also means we are reducing our administration costs and speeding everything up. For a smaller charity like ours this makes a big difference.”
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.