Bowel Cancer UK to overhaul marketing and donor communications
Howard Lake | 6 September 2006 | News
Bowel Cancer UK is working with marketing agency Cascaid to carry out a strategic review and overhaul of its marketing and donor communications.
The first campaign is an emergency fundraising appeal for the Bowel Cancer Advisory Line in the form of a direct marketing campaign in the second half of September. This will be sent to a wide range of existing and lapsed donors and event participants. The campaign ties in with increased demand for the Advisory Line following the introduction of the government’s National Bowel Cancer Screening Programme.
Cascaid carried out a ‘permission request’ campaign earlier this year asking people how often they wanted to be contacted by Bowel Cancer UK, and if they would like to get involved in the ‘Sit Down On It’ campaign.
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Roger Lawson, data and planning director of Cascaid, said the response to this had been very encouraging and would help decide the structure of future fundraising campaigns. As well as looking at strategies and materials for future acquisition an welcome programmes, the charity is also to revive and revamp its supporter magazine as a vehicle for information and updates on research, treatments and charity events.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.