Festive hashtags raise cash for charity
Melanie May | 17 December 2015 | News
Agency BBD Perfect Storm is attempting to counteract the gratuitous overuse of festive hashtags this Christmas by creating its own that raise cash for a local charity.
The agency has created Xmashtag.com, an online generator that will produce 10,000 unique hashtags made up of four festive words, such as #FrostySleighDiscoGiblets and #AdventPorkElfCrackers, for people to tweet and share.
The campaign supports SCT, a local charity that provides practical help and support to people who have been homeless and suffering from addiction, poverty or social isolation. For every unique tweet used from the generator BBD Perfect Storm will donate 10p to SCT, with an overall donation target of £1000.
#XmashTAG raises funds for SCT
The campaign launched on Giving Tuesday and is expected to run until the end of December. It is being promoted through Twitter.
Seb Hill, executive creative director at BBD Perfect Storm, said:
“Our industry, and indeed the world, is obsessed with ridiculous hashtags. We hope people see the ironic cliché in this campaign and embrace the XmashTag to spread some #ChristmasJoy, whilst doing some good at the same time.”
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.