Age NI spreads Christmas cheer in card appeal
Melanie May | 9 December 2015 | News
Age NI and Belfast-based audit, tax and advisory firm RSM have launched their first joint Christmas campaign to encourage people to remember those who are older, alone, or housebound over Christmas.
The organisations are asking people to nominate someone they would like to receive a personalised card this Christmas by completing an online registration form. The appeal is being promoted via social media and also encourages people to send their own cards to older residents in their communities.
The appeal has been named the Winnie Appeal after Winnie Blagden, from Sheffield, who was sent thousands of cards from across the world after a local radio station launched an online appeal for everyone to help mark her 100th birthday.
Clare Galloway, business development and compliance manager, RSM, said:
“Christmas is a time when we should all be thankful of our families and friends and those around us. Unfortunately, many people simply don’t have these important networks and can often spend a lot of time by themselves – it’s why this partnership with Age NI and our appeal is so important.”
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.