New guide on persuasive writing for fundraisers from Jeff Brooks
Howard Lake | 7 October 2015 | News
Jeff Brooks, author of The Fundraiser’s Guide to Irresistible Communications, has written a new guide to help fundraisers make the most of the written word to inspire donors.
How to Turn Your Words Into Money is a guide to helping you “to write the most effective fundraising message ever”. Published by Emerson & Church, the 176-page guide provides clear and easy-to-understand guidance on how to write effectively as a fundraiser.
His book includes:
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- the sentence top writers always use to start every project
- the easy revision that will improve your writing nearly every time
- the test truth about whether to make donors feel guilty
He also includes a template for “a sure-fire, never-fail fundraising letter”.
Jeff Brooks has been writing for and about charity fundraising for over 25 years. He describes himself as “a propagandist for the donor-focused fundraising revolution”. He blogs at Future Fundraising Now and podcasts at Fundraising Is Beautiful.
How to Turn Your Words Into Money: the Master Fundraisers’ Guide to Persuasive Writing is available from Emerson & Church.
You can also buy it via UK Fundraising’s bookshop.
His other titles are:
- The Fundraiser’s Guide to Irresistible Communications
- The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving
- Read Rachel Brown’s review of How to Turn Your Words Into Money.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.