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DEC East Africa Crisis Appeal donations reach £9 million

DEC East Africa Crisis Appeal donations reach £9 million

The UK public have so far donated £9 million to the appeal, launched three days ago on 8 July, to help people suffering from severe food shortages in East Africa. Text donations have proved a particular popular method of giving.

Chief Executive of the Disasters Emergency Committee Brendan Gormley said: “The UK public have been remarkably generous, despite many having to tighten their belts here in the UK. We are determined, with the public’s support, to prevent this crisis from spiralling out of control. I would urge people to keep giving, to help us save more lives.”

According to ActionAid, almost £100,000 was donated by text in one hour on Friday evening after the appeal was launched, including £9,295 in one minute. The public can donate £5 via their phone bill by texting CRISIS to 70000. These text donations represented 5% of total donations when the total stood at £8 million. ActionAid commented: “This compares to just 0.1 per cent of donations by text to the Pakistan Floods Appeal”.

Gormley commented on the success of giving by text, saying: “We have significantly increased our promotion of ‘text to give’ and it’s now clear that this has allowed us to reach a whole new generation of supporters.

“The text to give response has been astonishing and does not seem to have diminished giving by other means. However people give, it’s heartening to see such overwhelming generosity.”

The DEC East Africa Appeal has been presented on the TV and radio by actor Jason Isaacs, actor and comedian Lenny Henry, broadcaster and journalist Kate Adie, and actress Fay Ripley.

www.dec.org.uk

Photo: © 2011 CARE/Kate Holt

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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