Reason Digital on why your charity should be fundraising online
Howard Lake | 21 August 2015 | Blogs
Digital agency Reason Digital have published a video to explain why digital fundraising matters, and why more charities should be making the most of the opportunity.
Their video, published in July 2015, is packed with recent statistics about JustGiving, Ice Bucket Challenge, Facebook, mobile and how online giving is growing.
As Reason Digital point out:
“More people gamble online than give to charity online. This is madness. It’s clear we need to change the way we think when it comes to online fundraising. Here’s a little inspiration”.
[youtube height=”HEIGHT” width=”WIDTH”]https://www.youtube.com/watch?v=tUQX2oeSNwE[/youtube]
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.