International Medical Corps UK’s new website focuses on high value relationships
Howard Lake | 10 July 2015 | News
International Medical Corps UK has redeveloped its website to offer a bespoke experience to its supporters, concentrating specifically on high value supporters. The new site is part of a new approach to fundraising, communications and marketing undertaken by the charity, one which has been developed over the past year.
Its new strategy is focusing on building a “network of leaders from across the UK and Europe who will use their own expertise, contacts and philanthropic efforts to support the work of the charity”.
This ‘Frontline Network‘ is designed to help the charity respond faster and further. It will involve building closer relationships with supporters “with everyone being assigned a key worker who will keep in touch with the supporter, giving them personalised updates on the work of the charity”. This applies both to individual and corporate supporters.
The new website lets visitors explore programmes in depth in each of the organisation’s project countries.
It was built by Drupal specialist Big Mallet, who worked alongside digital fundraising specialist Clockwork Pie.
Kerry-Jane Kingsmill, Director of Resource Development and Communications at International Medical Corps UK, said:
“This is a genuine innovation in fundraising in the humanitarian sector. We believe that our focus on leaders in their field will allow the Frontline Network to become an influential force across fundraising, marketing and communications”.
Deniz Hassan, Founder of Clockwork Pie, added:
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“International Medical Corps UK came to us with an exciting new approach and we’ve built a site that breaks new barriers in the charity sector. Smart use of data means every visitor will get a unique experience on the site, whether they want to contribute to International Medical Corps work or simply find out more about the work they’re doing”.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.