Hundreds of companies support Nepal relief efforts through ammado
Howard Lake | 13 May 2015 | News
Online fundraising platform ammado has helped hundreds of companies and nonprofits launch online appeals in the wake of Nepal’s earthquake on 25 April, and the second major tremor yesterday.
In just two weeks millions of dollars have been raised from donors in 135 different countries.
A global fundraising campaign can be set up on ammado “in minutes”. The platform is being used by the Red Cross Red Crescent, Save the Children, Oxfam, CARE International, SOS Children’s Villages, Caritas and many other aid agencies responding in the area.
Many of these have used the service to mobilise partner companies and supporters to take action.
Red Cross Red Crescent
For example, the Red Cross launched its Nepal Online appeal on the same day as the earthquake hit, collecting donations on its homepage and Facebook page using ammado’s technology.
When the website of the Nepal Red Cross Society struggled to cope with the traffic, the ammado Donation tool was quickly introduced to receive donations internationally.
Ammado’s global focus means that many of the donations it handles can be made tax-efficiently by donors in a wide range of countries.
Corporate campaigns
Hundreds of companies have responded to the disaster with dedicated global appeals. Oxfam, Mercy Corps and Unicef are the beneficiaries of a public campaign launched by Airbnb leveraging their online community to contribute to relief efforts. Tax-efficient donations to Oxfam Affiliates around the world are being powered by ammado.
Company employee appeals have also been a valuable source for fundraising. Companies quickly launched employee appeals often incentivised with a corporate match.
Multinational companies like Novartis, Oracle, Marsh & McLennan Companies and Nestlé have supported the Red Cross Red Crescent response with a call for donations to their global workforce. Many more companies have launched private appeals to their employees.
Ammado reports that the tax benefit it enables, together with the company matching, leads to “a much higher response rate and higher average donation in company appeals compared to public appeals”.
IFRC promoting fundraising on Twitter
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.