Vodafone to match employees’ £1 million JustTextGiving target

Howard Lake | 16 July 2012 | News

• Tagged with:
• corporate
• Digital
• match funding
• mobile
• sms

Telecomms company Vodafone is urging its employees to raise £1 million for UK charities over the summer using JustTextGiving, the mobile giving service it has developed and funded in partnership with JustGiving.

It is asking each employee to raise £100. They can choose any charity they like. The company will then match the funds raised up to £1 million.

Employees choose a Vodafone Individual Code (VIC), and then persuade their friends, family and colleagues to use the code to text up to £10 to the good cause. Git Aid and a message can be added if their their phone is internet-enabled.

Since its launch just over a year ago JustTextGiving by Vodafone has signed up 15,000 charities and more than 30,000 individual fundraisers.

www.justgiving.com/justtextgiving/

• Plan UK train advert recruits regular donors through mobile (23 September 2012)
  
• Mobile provider will return 100% of text donations (1 February 2013)
  
• Send a Net, Save a Life ads switch to a regular giving ask (12 February 2013)
  

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.