Why your supporters are wealthier than you expect. Course details.

GreaterGood receives boost

Howard Lake

Howard Lake | 3 August 1999 | News

Internet marketing services company Marketing Services Group, Inc today announced that it was acquiring an 18% stake in GreaterGood.com, the cause-related e-commerce company.

GreaterGood.com is one of a range of affinity and cause-related e-commerce sites, but this deal places it ahead of most of its competitors. So far non-profits with over 15 million supporters have teamed up with GreaterGood.com. These include The Nature Conservancy, Special Olympics, Save the Children, World Wildlife Fund and Humane Society of the U.S.

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Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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