Data Mining for Fund Raisers
How to Use Simple Statistics to Find Gold in Your Donor Database (Even if You Hate Statistics)
Data Mining for Fund Raisers introduces an eight-step programme that establishes a scoring system to help advancement professionals achieve their most vital goals: saving as much money as possible on appeals and making as much money as possible on appeals.
Written in a lively and practical manner, this book shows you how take advantage of a powerful yet often-overlooked tool for improving fund raising results.
Other books by Peter B Wylie
Blog posts on UK Fundraising by Pete Wylie
- Using your database to find major donors (15 January 2002)
- Are donor dollars related to how long their names are? (1 September 2000)
- Nothing entered, something gained (11 February 1999)
