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Are donor dollars related to how long their names are?

Those who kindly made bequests - Donkey Sanctuary board. Photo: Howard Lake, 2007
Those who kindly made bequests. Photo: Howard Lake, 2007

Does William give more than Bill? Is Thomas more generous than Tom? Peter Wylie, a Washington, DC-based psychologist who specialises in data mining and statistical modelling for non-profits, suggests that such a pattern exists.

Wylie shares his research on this with UK fundraisers exclusively on UK Fundraising.

His paper is published in Adobe Acrobat:


Recruiting and managing millennials, a course by Bruce Tait.

Books by Peter Wylie