GoodCRM – Real human experts, included as standard. Book a Demo.

Are donor dollars related to how long their names are?

Those who kindly made bequests - Donkey Sanctuary board. Photo: Howard Lake, 2007
Those who kindly made bequests. Photo: Howard Lake, 2007

Does William give more than Bill? Is Thomas more generous than Tom? Peter Wylie, a Washington, DC-based psychologist who specialises in data mining and statistical modelling for non-profits, suggests that such a pattern exists.

Wylie shares his research on this with UK fundraisers exclusively on UK Fundraising.

His paper is published in Adobe Acrobat:

Advertisement

Recruiting and managing millennials, a course by Bruce Tait.

Books by Peter Wylie

Loading

Mastodon