The Guide to Major Trusts 2025-26. DSC (Directory of Social Change)

The fundraising story of the Ice Bucket Challenge

Howard Lake

Howard Lake | 26 August 2014 | News

The Ice Bucket Challenge is the latest social media-led campaign to take a charity by surprise. In the past few weeks, the phenomenon has dominated social media channels as more and more people join in.
Here is our summary of the campaign so far, and some of the issues it raises for fundraisers.
 

 
Main photo: ice bucket challenge by Wanphen Chawarung on Shutterstock.com
 

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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