Rain fails to dampen generosity
Howard Lake | 26 March 2006 | News
Heavy rain on Friday threatened to significantly reduce the income for the Irish Cancer Society’s and Ireland’s main fundraising event, the Daffodil Day collection. At one point the ICS anticipated a drop of ‚€500,000 in income but it seems people reacted to the bad weather by increasing the minimum donation from ‚€2 to ‚€5.
Daffodil Day depends heavily on direct on-street sales by up to 6,000 volunteers throughout Ireland but due to the weather some called to say they could not stand out in the torrential rain. ICS hopes to raise over ‚€3 million from the Daffodil Day, some 80% of which comes from street sales.
The balance of the income comes from credit card donations and shop and workplace sales. There is also an online facility for the event. In 2004, Daffodil Day raised a record ‚€3.1 million.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.