New online guide to sponsorship and ethics
Howard Lake | 17 March 2006 | News
The Ethical Consumer Research Association (ECRA) has added a new ethics and sponsorship advice section to its website, designed to help UK charities and other values-led organisations protect their reputation in corporate partnerships.
The site offers tools such as a template for creating an organisation’s ethical sponsorship policy, a discussion of some of the key issues, examples of existing policy in the public domain, implementation and practical issues, and references and links to other organisations working in the field.
ECRA hope that the framework will help inform policy on cause-related marketing, affinity marketing, licensing and general corporate fundraising activities.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.