RNIB’s I am Here campaign to raise funds for sight loss advice
Howard Lake | 15 April 2014 | News
The Royal National Institute of Blind People (RNIB) today launches an integrated campaign to help raise funds to enable them to provide advice to people across the UK who are facing sight loss.
The charity is concerned that people who are starting to lose their sight do not always get the emotional and practical support they need. It has found that 47% of all eye hospitals in the UK do not offer any patient support to people who are going blind. As a result, nearly 23% leave the hospital not knowing what eye condition they have.
The I am here campaign, the strategy and creative execution for which was developed by The Good Agency, aims to raise awareness of the importance of providing early emotional and practical support through sight loss advisers. It includes a call for the public to sign the RNIB’s petition for every eye clinic to have access to a sight loss adviser by 2019, and for the NHS and other funders to defend the posts of existing sight loss advisers.
Integrated campaign launches today
The campaign includes online, print, press, outdoor, TV, radio and direct mail. The Good Agency has assisted with strategic advice and creative execution.
Chris Norman, Strategy Director, The Good Agency commented:
“RNIB provides an incredibly important service to people in the UK and the need for this is going to gather greater value than ever before. We enjoyed helping them shout about the vital work they do, increasing their income and crucially, helping even more blind and partially sighted people get the support they need.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.