Dragons follow Gorillas to fundraise in Norwich
Howard Lake | 11 April 2014 | News
Following the success of the GoGoGorillas! campaign in Norwich during the summer of 2013, charity Break and public art events specialists Wild in Art will be unleashing a trail of model dragons across the city in the summer of 2015.
The organisations will be inviting artists to submit designs and businesses to sponsor them, to produce a public attraction based on a mythical creature that is part of the history of Norwich.
Michael Rooney, Fundraising Manager at Break, said:
“Break is really looking forward to delivering another fantastic event for Norwich in 2015. We are very pleased to be working with our excellent partners Wild in Art and are excited about the possibilities that the Dragon sculpture brings. We want to build on the success of GoGoGorillas! whilst at the same time delivering some different aspects to increase its appeal to wider communities. Our aim is to have an inspiring event and raise money for Break’s work with vulnerable children young people and families. We will shortly be making an announcement about how the money from GoGoGorillas! is being used.
Sally Ann Wilkinson, Director of Wild in Art added:
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“Wild in Art is delighted to be working with Break to bring GoGoDragons! to Norwich in 2015. This event will herald the arrival of the Norwich Dragon – a sculpture specifically designed to engage artists, people of all ages and communities in a summer-long celebration of Norwich and Norfolk’s rich cultural offer.“
The Dragon Mould is being created by Chris Wilkinson, Creative Director of Wild in Art.
As with the gorillas, the sculptures will be auctioned off at the end of the campaign to raise funds for Break.
Sponsor packs and artist packs will be available soon.
Editor’s Notes:
Please credit osbornenash if using the GoGoDragons! logos
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.