Average online gift 30% higher than average offline, says US survey

Howard Lake | 26 March 2005 | News

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The average online donation for 200 clients of online fundraising service eTapestry was $133.25, according to research by credit card processing service company IATS. This is 30% higher than the $89.25 average for offline gifts to US non-profits reported in another IATS study.

IATS, part of the Ticketmaster compoany, analysed the online donations handed during 2004 by 200 nonprofits using eTapestry’s software. Over $1 million was handled in 7,500 donations.

As Andrew Mosawi, Director of Nonprofit Services at IATS Ticketmaster, said: “these numbers confirm the belief that online donations are higher than offline ones, and that online fundraising, if implemented correctly, can be an excellent way to raise money.”

He added: “it also points to the fact that an online fundraising system that is integrated into your donor database is an extremely efficient way of processing donations”.

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.