Cascaid wins World Emergency Relief's direct marketing account
Howard Lake | 14 November 2005 | News
Development charity World Emergency Relief have appointed Cascaid marketing agency after an extensive four-way competitive tender process.
The business is worth an estimated £8 million over five years.
With the appointment of Cascaid, the organisation aims to increase its net income by 60% over the next three years by focusing on developing donor loyalty.
www.cascaid.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.