£3 million donated online to DEC Niger appeal
Howard Lake | 6 September 2005 | News
Over £3 million has been donated online since the launch of the Disaster Emergency Committee’s Niger appeal in early August 2005, representing 15% of all income to the appeal.
So far 57,500 donations have been handled by online payment service provider securetrading.
In the past year securetrading has seen the number of donations made online increase by 77% to in excess of 57,500 donations for the Niger appeal. Online collection has climbed 6% to account for 15% of all donations made to DEC charitable appeals.
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Most importantly the time frame for collection has been significantly reduced: the Niger appeal has reached £3 million through online donations in just four weeks compared to last year’s Sudan crisis which took 36 weeks to reach almost £1.8 million online.
Total donations on the first night of the appeal, launched on 2 August 2005, reached £5.4 million.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.