Seafarers promotes challenge events with beermat
Howard Lake | 2 June 2005 | News
Maritime charity Seafarers UK is promoting its fundraising challenge events using beermats with a text response mechanism.
The charity decided on a beer mat text response campaign because it wanted a novel way to raise awareness of its events “with a new and diverse audience”. The campaign has been launched in partnership with Gales pubs, so the beermat promotes Seafarers Ale, which generates 5p per pint sold.
On the reverse are promoted the series of fundraising events happening this summer across the country. These include abseiling down a lighthouse with the Royal Marines and cycling the 250-mile route from Falmouth to London, taken 200 years ago to deliver the dispatches after Nelson’s victory in the Battle of Trafalgar.
Jon Scourse, Director of Fundraising and Marketing of Seafarers UK, said: “We have worked really hard to find new and interesting ways to promote our fundraising activities this year. The tie in with Gales was an ideal opportunity to not only raise funds through the specially brewed Seafarers Ale, but also for us to reach those who may never have heard of our charity or our exciting fundraising events before.
Advertisement
“The beer mat campaign seemed the perfect way to ensure immediate pick up for the events which all have limited places available.”
The beer mat encourages readers to send a text to the charity with their house number and postcode or visit the charity’s website.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.