Open Fundraising appointed as UNICEF UK’s lead strategic fundraising agency
Howard Lake | 11 June 2013 | News
UNICEF UK has appointed Open Fundraising as its lead strategic and creative fundraising agency. The agency will work with teams across UNICEF UK to integrate and amplify its fundraising. This will include work with teams in direct marketing, community and events, corporate partnerships, legacy, major donors and trading.
The organisations have worked together for some time, most notably on the development of regular giving via mobile phone.
Tim Longfoot, Managing Director at Open Fundraising, said: "We’ve done some amazing stuff with UNICEF UK so far but we have so many ideas that we can’t wait to talk about – from building on UNICEF UK’s unique position within the entertainment and sporting worlds to leveraging the power of its brand to attract more donors and help the world’s children."
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Open Fundraising's clients also include BHF, CRUK, Christian Aid, Sightsavers, RSPCA, Shelter and WWF.
UNICEF UK's appeal for donations via text for its work with the children of Syria
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.