GoodLot launches new online game for charity
Howard Lake | 30 March 2004 | News
GoodLot.co.uk, the UK online arm of charity lottery operator Novamedia, has launched a new game in association with Best Western Hotels.
The GoodFlight game offers players the chance to win a three-night trip to a European city for two persons. Players stake £2 a week or subscribe for a year. They pick a lucky number from a fictitious mix of city, hotel, travel companion, activity and restaurant choices. Five matching numbers wins a holiday plus £2000 spending money in the weekly draw. GoodLot.co.uk gives 30% of its net profits to charity.
GoodLot has developed a range of online partnerships to promote its games. Online Marketing Manager Sara Waller said: “Competition sites like My Offers and OKMail have resulted in 200% ROI on acquisition and GoodLot plan new email campaigns alongside Skyscrapers in April to promote GoodFlight and the rest of the games suite. Affiliate partnerships with rewards sites like Loquax and Greasy Palm also prove successful as do search engine keywords and links.”
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GoodLot recently hit the Lycos viral top 5 with the quirky CamelLot game of racing camels.
GoodLot reports that it has a range of new games launching during Spring.
GoodLot and The GoodFlight game are operated by Novamedia, which has raised ‚€3 Billion for charities to date. GoodLot’s partner charities include National Missing Persons Helpline (as supported by GoodLot Ambassador Dame Anita Roddick) and Peace Parks, the elephant charity as supported by GoodLot Ambassador Nelson Mandela. GoodLot gave ‚€4 million to Peace Parks in 2003.
Novamedia is currently investigating the possibilities of entering the UK market place as part of their international expansion strategy. It has already announced that it is planning to launch a UK version of its successful Dutch Postcode Lottery.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.