Woodland Trust achieve their most successful raffle ticket mailer yet
Howard Lake | 19 April 2004 | News
An innovative new raffle ticket product designed, produced and mailed by direct mail specialists Adare Halcyon has been hailed by The Woodland Trust as their ‘most successful raffle ticket mailer ever.’
The Woodland Trust sends out seasonal raffle ticket mailers to its supporters. The responses and donations received following their Spring raffle mailer were exceptional, exceeding those of all their previous raffle mailings and the success has been attributed to the innovative new format.
Adare Halcyon’s Direct Mail General Manager, Phil Teer commented “The new format mailer replaced the old style stitched book raffle tickets with a more cost effective A4 sheet of five tickets. This format enabled the tickets to be personalised with the supporter number, name and address and URN (unique reference number) so that data could be captured more effectively and removed the need for hand written entry of contact details on tickets returned without being completed by the supporter.
The personalised documents could then be match mailed with the correct number of tickets allocated to the correct donor. Producing the mailer in this way ensured that 100% integrity could be maintained for the client.”
more: www.adarehalcyon.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.