Charities should consider fundraising from their 'alumni', says report

Howard Lake | 26 January 2004 | News

• Tagged with:
• Individual giving
• Research / statistics
• Volunteering

Universities are not the only organisations with potentially valuable alumni, according to the McKinsey Quarterly’s latest report. All charities have former employees and volunteers.

The McKinsey Quarterly’s latest article, “Nonprofits’ untapped resource”, looks at the many former stakeholders that charities could seek support from.

“Former volunteers, employees, and program participants can be a great resource for nonprofit organizations, particularly when funds are tight”, suggests the article’s authors, April A. Chou, Charles Jordan, and Andrea R. Kilpatrick. “In addition to donating money, these alumni can share their time, professional expertise, and contacts.”

The article, while brief, gives several examples of how US non-profit organisations can foster valuable relationships with former staff, volunteers and clients.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.