Click-to-give site aquaplastics.org raises €150,000 for WaterAid

Howard Lake | 17 July 2003 | News

• Tagged with:
• Digital
• Research and statistics

The click-to-give fundraising Web site aquaplastics.org has reached its target of 1.5 million clicks in less than three months, generating a donation of €150,000 (around £103,700) for WaterAid’s water projects in Africa.

The money from the site, which has been donated by the European plastics industry, will be put towards several projects, including the supply of clean water, sanitation and hygiene in the Plateau and Bauchi states of Nigeria.

The Web site was launched in March 2003 by the European plastics industry through the Association of Plastics Manufacturers in Europe (APME). The organisation pledged to donate 10 cents for every click.

This click-to-give success follows that of Givewater.org, a similar collaboration between WaterAid and Thames Water. WaterAid teamed up with APME because plastics play a vital role in helping to preserve and distribute water economically and reliably.

WaterAid Marketing Director, Andrew Cook, says “It is so heartening that this campaign had such a huge response from all over the world. A very heartfelt thank you to all those who clicked every day.”

www.aquaplastics.org

• Today is National Internet Shopping Day (23 July 2003)
  
• Gilbert Research launches second Nonprofit E-mail Survey (12 August 2003)
  
• E-mail payment users donate to animal charity (26 August 2003)
  

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.