YMCA England plans direct marketing initiative with The Domain Group
Howard Lake | 18 September 2002 | News
YMCA England is planning a new set of direct marketing initiatives ranging from new donor recruitment to cultivation as part of the development of its marketing programme.
YMCA England’s Direct Marketing Manager Catherine Lawson said: “YMCA England has a really difficult task of communicating the important work we do in local communities in a simple and compelling way. We need to test and define our core proposition to establish the strongest direct marketing messages to raise income. Domain is committed to helping us achieve this objective.”
Over 150 YMCAs around the country will benefit from this work. The agency will produce its first work for YMCA England in late autumn, on a homelessness appeal.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.