Why your supporters are wealthier than you expect. Course details.

Depaul Trust to air first interactive TV advert

Howard Lake

Howard Lake | 21 July 2002 | News

A homelessness charity will be the first organisation to launch an interactive TV advert next month.

The two-minute advert will encourage the audience to decide how a fictional teenager Paul should react. Whichever option the audience chooses, Paul eventually ends up in the same position – homeless and begging.

The advert will run on Kingston Interactive Television (KIT) in Hull from 16 August.

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Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

Read Write my story by Meg Carter at SocietyGuardian.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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