Which? publishes fifth annual Internet survey

Howard Lake | 17 July 2002 | News

The consumer magazine’s latest survey of Internet use and attitudes suggests a gradual increase in people’s willingness to make credit card payments online.

The results of the Which? fifth annual Internet survey have been released. Forty four per cent of people still think it is unsafe to buy online, down from 51% last year. Nevertheless nearly nine million people made an online purchase last year.

The significance of the Internet is recognised: 72% now feel the Internet is a part of everyday living.

Older people continue to get used to using the Internet faster than any other age group. Seventeen per cent of over 55s are now online, compared to 12% last year. This should be welcome news to charity fundraisers.

The survey says that there are now 19 million adults with Internet access. Individuals are using the Internet more and more, so presumably they are using other media less. We now use the Web for seven hours each week, compared to six hours last year. Broadband users use the Web for an average 11 hours a week.

The survey involved interviewing 2,053 members of the British public aged 15+ between 19th – 25th April 2002.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.