The Guide to Major Trusts 2025-26. DSC (Directory of Social Change)

Samaritans announces new lead marketing agency

Howard Lake

Howard Lake | 15 July 2002 | News

Agency Republic is to be the lead creative marketing agency for the Samaritans.

WCRS and Qudos were also shortlisted, whilst incumbent agency Ogilvy declined to participate in the appointment process. Agency Republic will work with The Samaritans’ marketing team and other marketing agencies such as MindShare and TWCat to create and deliver media neutral integrated campaigns to maximise the impact of The Samaritans’ £300,000 budget.

Over the forthcoming weeks, Agency Republic will meet with key Samaritan people to help develop an integrated marketing communications campaign for the winter period. The campaign will go live in November. In addition, there will be a handover period with Ogilvy.

Advertisement

Fundraising AI Global Summit. Register free.

Related posts

UK Fundraising
18 July 2000

Demilitarisation not charitable object
UK Fundraising
15 September 2008

Sweet Charity chooses Donor Strategy
UK Fundraising
22 July 2016

Tesco Neighbourhood Food Collection collects 2.8m meals
UK Fundraising
20 April 2020

Virtual fundraising tools for the coronavirus period

Loading

Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

Mastodon