Fundraising Everywhere - The Art of Fundraising

Charity promoted to high net worth investors

Howard Lake | 1 April 2001 | News

The number of companies offering donor-advised funds continues to grow. In the USA Villanova Capital, the asset management arm of Nationwide Financial, has launched a Web-based, “multi-investment option charitable giving program to tap further into its primary market of high-net-worth investors.”

 


 

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The number of companies offering donor-advised funds continues to grow. In the USA Villanova Capital, the asset management arm of Nationwide Financial, has launched a Web-based, “multi-investment option charitable giving program to tap further into its primary market of high-net-worth investors.”

 


 

High net worth investors, like the “mass affluent,” are attracting both financial service companies but also professional philanthropy advisers. This three-sided relationship of financial service company, wealthy individual, and philanthropic adviser has already become a noticeable trend, both in the USA and UK.

 


 

Read Nationwide’s Fund Arm Readies Web-based Charitable Giving by Julie Segal at Fund Action. Find out more about the peer-group pressure involved in some giving by wealthy individuals in Downhill philanthropy: Skiing, competition metaphors for donating by Mark Ritchie at SiliconValley.com.

 


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