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New list from WWF

Howard Lake | 3 July 2002 | News

Occam Direct Marketing has released the updated Wildlife Survey Responders List for wildlife and environment charity WWF.

The list now comprises 11,643 (0-12 month) survey responders.

Individuals on the list are mainly female, ABC1, aged 35 years plus with an interest in the environment, threatened species, and conservation. Typical purchases include peat free garden grow bags, free range eggs, recycled paper, cruelty free cosmetics, energy efficient appliances, unleaded petrol and organically grown fruit and vegetables.

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Base rental costs £75 per 1,000 names, with selections based on age, gender, recency and geography available at £5 per 1,000 each.

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