Kitcatt Nohr Alexander Shaw's Web site
Howard Lake | 30 April 2002 | News
Revolution magazine looks at advertising and direct marketing agencies’ Web sites, and isn’t impressed with that of Kitcatt Nohr Alexander Shaw, one of the companies that grew out of the now defunct Burnett Associates.
Virgin Wines’ corporate development manager Richard Halstead looks at advertising and direct marketing agencies’ Web sites in this week’s Revolution magazine, and he isn’t impressed.
One of the agencies selected is Kitcatt Nohr Alexander Shaw, which was formed in the wake of the collapse of Burnett Associates. Halstead comments “the site lacks depth – the farthest you can get is a list of other clients that it has worked with in the past.”
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He goes on to say that “some of the text verges on meaningless flannel. How else can you view a statement like: “Direct is not a technique, it’s an attitude?””
Visit the KNAS site and see for yourself.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.